Pure Love sound plays reggae and dancehall music from all over the world, with a special care for news and productions coming out Jamaica, reference point for this genre.


Pure Love sound born in Pescara (Italy) during 2003, now formed of 3 members (Dj Cheema, Koala Dj, Mr.Chillum), and explored all the nuances of reggae music: from foundation to rocksteady to new roots, from dj-style to dancehall, never leaving out other realities and musical contaminations (like HipHop etc…).
Pure Love sound can rely on his original dubbox to feed the hardest fans’ tastes.
Starting from beach parties on the Adriatic Sea coast and the early reggae venues in Pescara, during these years Pure Love brought his sound and style over main italian cities and various european reggae stages (like France, Belgium, Holland…) and promoted a number of reggae and dancehall events with international artists and sound systems. From its opening in 2003 to the closure in 2006, has been one of the resident sound systems and promoters in the reggae club NEGRIL in his own city. Since late 2006 is promoter and resident sound of saturday “MASSIVE NITE” (from autumn to spring), in Pescara, one of the most important italian reggae parties, according to various italian and international sound systems; since 2008 Pure Love also promotes the “SUMMER DELIGHT” yard (now renamed MASSIVE NITE Summer Yard), on saturdays, lasting all summer; during 2014 promotes “YARDCORE” parties, every friday night during summertime, always in Pescara. Meanwhile Pure Love’s djs are always around bringing their music in black parties around Abruzzo and whole Italy.

From the beginning of his career, Pure Love not only focused on entertainment, but also in spreading jamaican music and reggae dancehall culture: from late 2003, the members of the sound system are conducting the radio show “MASSIVE” on Radio Città Pescara; since 2008 is periodically issuing free-downloadable and on-line streaming Mixtapes full of the most interesting brand-news and/or the evergreen tunes; you can listen all of this in the #streaming section of this site.

During the last 5 years the crew also focused on producing new reggae and hiphop riddims, beats and one drops, thanks to the work of Dj Cheema and Cheema Vybez label. Listen some tune in the #streaming section.


Lone Ranger (Ja), Reggie Stepper (Ja), Beenie Man (Ja), Morgan Heritage (Ja), Alton Ellis (Ja), Killa Face (USA), Shashamane Int’l (Ken – Usa), X-TA-C 4×4 (UK), Silver Star (Uk), Soul Stereo (Fr), Kill Dem Crew (Fr), Phlatline (D) , G-Force (D), City Lock (D), Soundboys Destiny (D), Jamrock sound (Nl), Keytown (Nl), Heartbeat Movement (Be), Dj Rakka (Be), Jamafrica (Sen), Mad Kid, Macro Marco, Northern Lights, Villa Ada, Roots Inna Mix, Moddi Mc, Fido Guido, One Love hi-Powa, Heavy Hammer, Dancehall Soldiers, Bom Chilom, I-Shence, Bashfire, Weedaklan, Brusco, Golden Bass, Combostyle, Dancehall Queen Contest, are some of the events, artists and sound systems Pure Love promoted or featured during these years.



CHEEMA – Dj, Producer

Mail: cimaaa@tin.it



Mail: koala@purelovesound.com



Mail: mrchillum@purelovesound.com





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